About Us

True Blue: Innovation, Integrity, and Local Expertise

True Blue isn’t just your average IT provider; we’re Darwin’s award-winning digital innovators, right here in the Top End. We understand the unique challenges and opportunities that businesses in our region face, and we’re here to help you navigate them with confidence. Whether it’s keeping your systems running seamlessly or transforming your digital operations, we’re the local team you can trust to get the job done.

Our Mission

Empowering Business, Simplifying Technology

At True Blue, we’re on a mission to turbo-charge Northern Territory businesses through technology. We’re all about practical, reliable, and innovative solutions that align with your goals. Think of us as your strategic IT, digital marketing and software development partner, helping you thrive in the digital world while keeping things simple and cost-effective.

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Our Values

Integrity: We don’t just talk the talk. We walk it—always.
Customer Focus: Your success is our priority, plain and simple.
Innovation: If there’s a better way to do it, we’ll find it.
Quality: Delivering top-notch service is non-negotiable for us.

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Our Winning Edge

2023 was a big year for us—we were honoured with the ICT Business of the Year award from ICTNT. This recognition isn’t just about the work we do; it’s a testament to our commitment to innovation, customer satisfaction, and giving back to the local community.

But we haven't stopped there - we've gone on to bigger and better projects with dozens of Darwin-based businesses and entrepreneurs - from getting remote locations connected the world to full-scale mobile applications that are here to change the world.

And in 2025, we're here to do more for Darwin businesses by providing leading digital marketing services alongside one of Australia's most qualified and experienced digital marketing experts.

And that's not all, we've develop quick the knack for software over the last 12 months, having rolled out a lot of projects for local clients who needed something that they simply couldn't buy "off the shelf." Usually you have to head offshore to get this level of quality at a reasonable price. Now you've got True Blue on the job.